The kicks — and stakes — have never been higher: America’s Sweethearts: Dallas Cowboys Cheerleaders Season 3 is now streaming. 

Following the 2025–26 cheerleading squad from auditions through the NFL season, the Emmy Award–winning series from Greg Whiteley is once again offering an intimate look behind the scenes of one of sports’ most iconic teams. “The world of DCC is an embarrassment of riches when it comes to stories to be told,” says Whiteley. “I’m grateful our crew has another season to keep telling them.”

With 30 veterans returning to auditions and only six spots available for hopeful newcomers, the competition is fiercer than ever. As the DCC’s global profile grows, the women at the center must navigate a new level of attention, mounting pressure, and balancing viral visibility with the pursuit of perfection. Landmark opportunities — from the team’s first tour and marquee appearances to rapidly growing social media fame — are matched by increased scrutiny from fans around the world. But as always, the squad meets even the most intense of expectations with professionalism, resilience, and trademark poise.

Keep reading for everything you need to know about America’s Sweethearts: Dallas Cowboys Cheerleaders Season 3.

What is the America’s Sweethearts: Dallas Cowboys Cheerleaders Season 3 release date? 

All seven episodes of Season 3 launched on June 16, taking the squad from early auditions all the way to game day stadium performances.

Where can I watch the trailer? 

Scroll up to the top of the page to watch the new squad get back in formation and to get a sneak peek at what’s to come. 

Where can I see first-look photos?

Right here. Take a look at these exclusive photos from filming of America’s Sweethearts: Dallas Cowboys Cheerleaders Season 3.

Who’s featured in America’s Sweethearts: Dallas Cowboys Cheerleaders Season 3? 

Senior director Kelli Finglass and head choreographer Judy Trammell are back at the helm, guiding the newly formed 2025 squad through auditions, training camp, and the high stakes of the actual football season. As for who makes the team, we can’t tell you that, but head over to Tudum’s guide to the cheerleaders this season to meet the returning veterans and hopeful rookies. 

Who makes America’s Sweethearts: Dallas Cowboys Cheerleaders? 

Emmy Award winner Whiteley, who also created Netflix series Cheer and Last Chance U, directs the series. Zoe Lyrintzis serves as episodic co-director. Executive producers include Whiteley and Adam Leibowitz for One Potato Productions, Andrew Fried and Dane Lillegard for Boardwalk Pictures, and Ross M. Dinerstein and Rebecca Evans for Campfire Studios. “The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by — especially when dealing with a brand as large as the Dallas Cowboys,” Whiteley has said. “The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.”

Check back for more information about America’s Sweethearts: Dallas Cowboys Cheerleaders, and catch up on the first two seasons, streaming exclusively on Netflix. 

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